Thanks to Jeff White (President of EMD Electronics, a business of Merck KGaA) for his contributions All companies have been faced with the challenge of maintaining robust and consistent customer relations in the midst the pandemic. In Salesforce’s annual (2020) ‘State of Service’ survey, it stated “the pandemic exposed avariety of customer related shortcomings. Eighty-eight […]
Driving customer focus and efficiency
Thanks to Chris Ebeling (Executive Vice-President of Sales & Marketing, US Bulk, Messer Americas) his contribution Balancing customer focus and efficiency is absolutely essential for any company that desires to maximize its ability to attract, serve and retain customers through the various economic cycles. Covid-19 has taught us that companies that were ‘deficient’ on one […]
The importance of a digital strategy
Thanks to Eric Wise (CEO, Wise Telemetry) for his contribution. The concept or maybe the value of a digital strategy started becoming more evident over the last 10+ years as some digital capabilities (social media, mobile, e-commerce, IIOT) have scaled and gone mainstream.But developing a ‘sustainable’ digital strategy is hard work, harder than it has […]